After
nearly 4 months in DC I think it's the right time to write my first post in
English. Fair enough I'd say!
A few weeks ago I had the chance to join some friends at
the George Washington
University. I attended the course "Elements of Influence",
taught by Professor Alan Kelly at the Political Management Faculty.
Prof. Kelly has developed a system called "the
table of influence" which is a definitive taxonomy of the 24 most basic stratagems in communication, social media, marketing, sales, politics and the military, among other influence industries. It is similar to a scientific periodic table but applied to political management.
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http://www.playmakersystems.com/the-playmaker-system/the-system/ |
I found it very innovative and interactive as students
were asked to simulate a negotiation on the gun bill between different parties
(Federal Government, opposition, media and gun associations) using some of the
plays from the table of influence. Students got to experience what the real
political life is like, predicting what their opponents will argue and
preparing for the next move.
Alan Kelly, CEO and Founder of Playmaker Systems, LLC,
is a visionary business strategist, author, and award-winning Silicon Valley
public relations agency CEO. In 2006, Kelly founded Playmaker Systems, a
Washington D.C. area management consulting firm specializing in the development
and execution of influence strategy. He approaches his work with a simple but
provocative charter - that the moves and counter-moves of business, politics,
and pop culture can be mapped and managed for competitive advantage.
Kelly's development of a breakthrough periodic table of influence
strategies in 2004 is testament to his vision for a comprehensive standard in
the industries of influence - namely management, strategy, marketing, sales,
advertising, public relations, public affairs, and even law. It is a system
that names, describes and prescribes the work of playmakers everywhere, and
which is exhaustively catalogued in his landmark book, The
Elements of Influence: The New Essential System for Managing Competition,
Reputation, Brand, and Buzz (Penguin Books 2006).
